In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our trailer follows many conventions that are typical of a horror trailer. Firstly, the opening scene is conventional as it establishes equilibrium, as everything is normal and Joe (Main Character) gets up and leaves for school like a normal school day. This is the followed by disruption, when the News Report is playing on the television and Joe is oblivious to it as he's talking to his girlfriend (who's reading a magazine) whilst putting his headphones on to listen to music. The equilibrium is then fully disrupted when the shot of Joe walking to school and being oblivious to the zombies on the field. An attempt to solve the problem is then carried out by Joe who tries to fight off the zombies and escape home. These stages follow Toderoffs idea of the conventional narrative structure.
As Charles Derry suggests, there are different types of conventional horror films. Our trailer uses 'The horror of armageddon'.
Our trailer has many similarities with "Shaun Of The Dead" and "28 Days Later", mainly being the nature of the main character. Some of these similarities include -
> Escapism
> A Companion Becomes infected
> Pursuit
> Isolation
> Binary Opposites - Human Vs. Infected
How effective is the combination of your main product and ancillary texts?
Having studied film posters in my own time, it is apparent that certain forms and conventions are applied. My film poster does not challenge conventions of a film poster. After analysing horror film posters, I found the major forms and conventions of film posters could include:
A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film and the certification will either to ensure that the right type of people are watching the film. An example of how a horror film poster could use these forms and conventions to attract a certain type of person their audience (teenagers, horror fans), would be a really scary horror film, which will use eerie images in order to appeal to horror fans. A successful film poster will accomplish attracting the target audience and persuade them view the film. I have made sure that my three products used to promote our film are all symbiotic. I have used a zombie as my images for both ancilary tasks. Also, the setting is the same as the trailer begins and ends (at Joe's house).
What have you learned from your audience feedback?
Questionnaire
1.Is the Genre of the trailer identifiable?
2. What is the plot of the trailer?
3. What is the most memorable scene in your opinion?
4. Did the titles help you understand the plot?
5. What are your impressions of the main character?
6. Did the soundtrack complement the footage and genre of the trailer?
7. What certificate do you think the trailer is?
8. Would this short trailer make you want to see the whole film?
9. Is the name of the film effective?
10. What would have made the trailer better?
We gave 10 different people this questionnaire and from their answers, it helped us to see where we could have improved on our trailer and what they liked about it:
>> The 10 members of the audience agreed that the genre of the film was easily identifiable and that it was Horror.
>> The whole audience could identify the plot of the trailer because it had zombies and was based in a school.
>> 5/10 audience agreed on the zombie in the last scene of the trailer is the most memorable part of the trailer because the zombie goes for the camera. The other 5 agreed on the teacher being dragged down by a zombie in the classroom because it made them laugh.
>> 8/10 of the audience said the titles helped them to know what was going on and that Joe was having a bad day.
>> All the audience agreed that the main character was shown to be strong and heroic, being the only human left.
>> The entire audience agreed that the soundtrack complimented the trailer. It was fastpace and the right time and the pace of the music was right in the right places.
>> The age classification varied between 12A and 18. This would have depended on how explicit we would decide to make the film. But the majority said 18 certificate.
>> The majority said they would like to see the film after viewing the trailer because they want to know what happens to the main character. Others said they would not want to view it because they do not like horror films.
>> The audience said that the name 'DEADUCATION' links well with the film. It has zombies in it which are 'dead' and it is based in a school which links with 'education'.
>> 9/10 audience agreed that we could improve our trailer by adding more characters/zombies or even add a female character which would challenge conventions of a zombie film. Also to add more short fast paced edits in the trailer. The other person said they couldn't fault it.
How did you use media technologies in the construction and research, planning and evaluation stages?
To begin the A-level course, we learned how to compose shots and use the digital video camera by doing different tasks. We had a task given to us to begin to get used to using the digital technology. We did a re-take of a scene from Jeepers Creepers and then chose our own film and worked as a group on how to plan/film/edit, so this was the key piece of technology in our learning process. We then got into groups and wrote a 500 word synopsis and drew out a story board We then used a digital camera to take photos of our story board to produce an animatic to see if the trailer would run smoothly, then we could start filming. We then began filming the shots and transferred them onto Adobe Premiere Elements to edit the material. This is the most essential stage of the process. This is where you cut the pace of the footage to the length you want the shots, we were able to add titles, add different types of transitions (fade to blacks, dissolves were the main types of transitions because its a horror trailer), and add music to complete the trailer. I used the Internet for extensive research and I watched many horror trailers on YouTube to give me different ideas of the codes and conventions of horror trailers. I then used a digital camera again to gain effective images for my poster and front cover. We then found a song to use that wasn't copyright on a website, which helped build up tension in the right places of the trailer to match the fast pace scenes.
Thursday 6 May 2010
Monday 12 April 2010
Wednesday 7 April 2010
Friday 29 January 2010
Tuesday 26 January 2010
Monday 18 January 2010
Film Magazine Front Covers - Textual Analysis
When I produce a film magazine front cover, there are different codes and conventions I have to take in to account; If this is done, the magazine front cover will be a more successful product.
The magaine I analysed (Empire Oct 2007) had these conventions:
A Masthead -
The masthead is the name of the magazine. This is the bold writing positioned at the top of the page 'EMPIRE'. The masthead is covered with some of the main image because its a well know magazine so it is easily recognised.
Main Image -
The main image takes up most of the space on the magazine and its positioned in the centre.
Sub-Images -
The magazine has four sub-images. They are at the very bottom of the cover, on a very slight slant. There are captions above each picture to let the reader know what they are about. They have used four different film genres to show the magazine has a selection of genres.
Strap Line -
The strap line is placed above the masthead. It is in quite large writing, but its about 3-4 times smaller than the masthead. So it still attracts attention. It says 'BEST WINTER PREVIEW EVER'. This should entice the reader to buying the magazine.
Sell Lines -
The sell lines are there to entice the reader. This particular magazine has six sell lines - these tell the reader whats in the magazine and whats expected.
There is a main sell line in the middle of the page, which is connected to the main image. It says 'I AM LEGEND' and 'LEGEND' is situated over the top of Will Smith. This is the film he is in which connects the sell lines and the image together.
Slogan -
The slogan for Empire on this paticular magazine is 'The worlds biggest movie magazine'. This shows its a well known magazine and bought but many people.
Website -
It has reference to the website to show its online as well as print.
Price
Date
Bar Code
Issue
The functions of a film magazine are:
To provide information about the film industry.
To entertain the reader - A magazine is a 'Trusted Friend'.
Promote Films through advitersments and posters.
It has an insight into the film industry in the producers view.
It has different features from actors. This is behind the scene information to allow the reader to understand the film making process.
Preview/Quality/Opinions of the films. The opinions are from film critics or film fans. These are well trusted critics. It gives positve and negative feedback.
Films exist for guidence, information, amusement and entertainment. They create a discourse - This is discussion between film fans.
Film Magazines target an audience through -
The Actor
The Character
The Genre of the Film
The magaine I analysed (Empire Oct 2007) had these conventions:
A Masthead -
The masthead is the name of the magazine. This is the bold writing positioned at the top of the page 'EMPIRE'. The masthead is covered with some of the main image because its a well know magazine so it is easily recognised.
Main Image -
The main image takes up most of the space on the magazine and its positioned in the centre.
Sub-Images -
The magazine has four sub-images. They are at the very bottom of the cover, on a very slight slant. There are captions above each picture to let the reader know what they are about. They have used four different film genres to show the magazine has a selection of genres.
Strap Line -
The strap line is placed above the masthead. It is in quite large writing, but its about 3-4 times smaller than the masthead. So it still attracts attention. It says 'BEST WINTER PREVIEW EVER'. This should entice the reader to buying the magazine.
Sell Lines -
The sell lines are there to entice the reader. This particular magazine has six sell lines - these tell the reader whats in the magazine and whats expected.
There is a main sell line in the middle of the page, which is connected to the main image. It says 'I AM LEGEND' and 'LEGEND' is situated over the top of Will Smith. This is the film he is in which connects the sell lines and the image together.
Slogan -
The slogan for Empire on this paticular magazine is 'The worlds biggest movie magazine'. This shows its a well known magazine and bought but many people.
Website -
It has reference to the website to show its online as well as print.
Price
Date
Bar Code
Issue
The functions of a film magazine are:
To provide information about the film industry.
To entertain the reader - A magazine is a 'Trusted Friend'.
Promote Films through advitersments and posters.
It has an insight into the film industry in the producers view.
It has different features from actors. This is behind the scene information to allow the reader to understand the film making process.
Preview/Quality/Opinions of the films. The opinions are from film critics or film fans. These are well trusted critics. It gives positve and negative feedback.
Films exist for guidence, information, amusement and entertainment. They create a discourse - This is discussion between film fans.
Film Magazines target an audience through -
The Actor
The Character
The Genre of the Film
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